Leonie McKeon

Leonie McKeon is an experienced keynote speaker, workshop presenter and author who presents on ancient Chinese negotiating skills known as the 36 Chinese Strategies – derived from  Sun Tzu’s – The Art of War.

Leonie lived in the Greater China Region for several years where she studied Mandarin and had the opportunity to observe the mastery of Chinese negotiation tactics. These negotiation skills and ways of thinking are based on ancient Chinese wisdoms, which encompass highly developed negotiation strategies that have acquired a global reputation as being some of the most effective in the world.

From Leonie’s presentations audiences learn a new way of thinking about negotiation and how to apply these strategies into any negotiating environment.

Leonie is the author of Tame the Tiger- Negotiating from a position of power and Deceive the Dragon – Negotiating to retain power, which describes the 36 Chinese Strategies through contemporary business examples. This is written for Western business people who are currently doing business in China, who wish to do business in China, or simply want to learn how to be better negotiators.  Tame the Tiger – Negotiating from a position of power‘ and Deceive the Dragon – Negotiating to retain power are Book One and Book Two in a series of Six Books.


Australian American Fulbright

Leonie’s The Art of Negotiation – 36 Chinese Strategies derived from ‘The Art of War’ workshop delivered at the ‘Australian Institute of Company Directors’ challenged conventional thinking. 
Peter de Cure, Chairman, Australian American Fulbright


I can’t tell you how much you have given our family and me personally through your insights about the 36 Chinese Strategies. Understanding how the 36 Chinese Strategies are applied in Chinese business culture was the lightbulb moment which has led to such revenue growth, opportunities and personal growth. This has been one of the great, exciting professional and personal journeys and achievements of my life. Thanks again.

Australia China Business Council (ACBC)

Leonie presented in the Australia China Business Council (ACBC) South Australia China Business Ready session on how to negotiate with Chinese business people using the 36 Chinese strategies. The session attracted over 100 members and guests and was an extremely popular session in our program. Leonie delivered above our expectations, and we found her highly knowledgeable, engaging, reliable and easy to work with.

Sean Keenihan, ACBC SA President and National Vice President

CPA Australia

I’ve had the privilege of hearing Leonie McKeon’s insights into doing business in China through the ‘36 Chinese Strategies’. What I found fascinating was that through bartering in marketplaces, the Chinese develop from an early age the skills and techniques they need to get a better deal.  
Langdon Blight, General Manager SA, CPA Australia

Keynote Presentation Topics

  • Presentation 1 – Tame the Tiger: Negotiating from a position of power
  • Presentation 2 – Deceive the Dragon: Negotiating to retain power
  • Presentation 3 – Lure the Tiger: Negotiating in confronting circumstances
  • Presentation 4 – Bewilder the Dragon: Negotiating amongst confusion
  • Presentation 5 – Endure the Tiger: Negotiating to gain ground
  • Presentation 6 – Flee the Dragon: Negotiating when all else fails

36 Chinese Strategies Half – Day and Full – Day Workshop Content

  • Learn how the 36 Chinese Strategies are used by Chinese business people
  • Know how to react when the 36 Chinese Strategies are used
  • Learn how you can use the 36 Chinese Strategies in any business environment